Marketing Leader & Growth Strategist
I Build Marketing Programs That Drive Pipeline and Revenue.
Senior Marketing Leader helping companies turn strategy into revenue through go-to-market execution, compelling messaging, demand generation, and sales-aligned programs that drive pipeline.
ABOUT ME
Building Brands That Drive Results
I am a Senior Marketing Leader with 18 years of B2B experience owning go-to-market strategy, product messaging, demand generation, and sales enablement across fast-moving organizations. My work sits at the intersection of brand positioning, content strategy, campaign execution, and revenue accountability.
I have built marketing programs that have contributed to $4.3M+ in revenue impact, generated 5,000+ scored leads across 94,500+ contacts, increased inbound lead generation by 30%+, and helped companies grow faster through sharper messaging, smarter demand gen, and tight marketing-to-sales alignment.
I specialize in building marketing programs that move buyers through the funnel and revenue through the pipeline: go-to-market strategy, product messaging, demand generation, content strategy, sales enablement, and AI-assisted execution that improves speed, impact, and decision-making.
My strength is translating complex products and services into compelling stories that resonate with buyers, enable sales teams, and drive measurable business growth.
I thrive in fast-moving environments where marketing owns the narrative, drives pipeline, and sits at the table with product, sales, and leadership. I bring the strategic thinking to define the story and the execution discipline to bring it to market.
My Approach
Marketing should:
Drive revenue
Enhance the customer journey
Build long-term brand equity
Make future growth easier
What I Do
Go-to-Market Strategy & Execution
I own the strategy and execution behind how products and services reach the market, including messaging frameworks, positioning, campaign strategy, content planning, demand generation, and sales enablement. My focus is turning business objectives into marketing programs that drive pipeline and revenue.
Demand Generation & Pipeline Strategy
I design and execute full-funnel marketing programs that connect audience targeting, product messaging, content strategy, email, LinkedIn, landing pages, and sales enablement into cohesive campaigns that move buyers and build pipeline. Every program is built with a defined ICP, clear objective, conversion path, and measurement framework.
AI-Enabled Marketing Execution
I apply AI as a practical accelerator across the full marketing function, from campaign strategy and product messaging to content development, persona research, competitive analysis, sales enablement assets, and thought leadership. My approach keeps strategy, quality, and brand voice human-led while using AI to move faster, test more, and operate at a higher level than headcount alone would allow.
What I Build
Go-to-market programs, product messaging, and demand generation engines that drive measurable pipeline and revenue.
Demand Generation & Pipeline Strategy
I build full-funnel marketing programs that generate qualified pipeline, accelerate buyer journeys, and support revenue growth across mid-market and enterprise segments through targeted messaging, multi-channel campaigns, and sales-aligned execution.
AI-Enabled Marketing Strategy
I apply AI across the full marketing function to accelerate research, sharpen product messaging, scale content production, streamline campaign planning, and build stronger sales enablement assets, without sacrificing strategic thinking or brand quality.
Sales Enablement & Revenue Alignment
I build the connective tissue between marketing and sales, including lead scoring, nurture programs, CRM handoff processes, campaign tracking, and pipeline reporting that give sales teams what they need to have better conversations and close faster.
Content Strategy & Brand Pos
I translate complex products and services into clear messaging frameworks, compelling narratives, thought leadership, sales enablement assets, case studies, and campaign content that help buyers understand value faster and give sales teams a sharper story to tell.
Digital Marketing & Demand Generation
I own and execute integrated digital programs across email, SEO, GEO/AEO, paid media, LinkedIn, landing pages, retargeting, and nurture campaigns, backed by analytics, A/B testing, and continuous funnel optimization that improves conversion and accelerates pipeline.
Cross-Functional Leadership & Sales Enablement
I partner with product, sales, and leadership to build the messaging, tools, and programs that accelerate pipeline, including pitch decks, battlecards, case studies, talk tracks, competitive positioning, and campaign-to-conversation frameworks that give sales teams a sharper, faster path to closed revenue.
My MarTech Stack
The tools I use to build and execute go-to-market programs that drive pipeline and revenue.
Automation & CRM
HubSpot Marketing Hub, Salesforce, Bullhorn CRM, Bullhorn Automation
Analytics & Performance Intelligence
GA4, Looker Studio, HubSpot Attribution, UTM tracking, and campaign dashboards that connect marketing activity to pipeline impact, revenue contribution, and data-driven GTM decisions
Demand Gen & Paid Media
LinkedIn Ads, Google Ads, GEO/SEO/SEM, paid social, programmatic campaign support
AI & Productivity
ChatGPT, Claude, Jasper AI, Google AI tools, prompt engineering, AI-assisted GTM strategy, content development, and competitive research
Buyer Exper & Engagement
ICP research, customer journey mapping, audience segmentation, voice-of-customer analysis, and nurture strategy that deepens buyer understanding and sharpens messaging across every stage of the funnel
SIGNATURE RESULTS
Proven Impact
Data-driven outcomes that demonstrate measurable business value
35%
Increase in qualified leads
through new demand-gen framework
28%
Improvement in marketing ROI
through smarter spend allocation
$1.4M
Profit Increase in one year
with strategic content and brand systems
42%
Increase in inbound leads
for financial clients through automated funnels
3x
Growth in engagement
for hospitality brands via multi-channel campaigns
50%
Lift in event attendance
from partnership + community strategy
PORTFOLIO
Past Work & Case Studies
Strategic initiatives that delivered measurable business impact
Demand Generation
LinkedIn Growth Strategy
CHALLENGE
Minimal reach and low brand differentiation.
STRATEGY
Rebuilt the content calendar with industry POVs, leadership narratives, and campaign-integrated posts.
RESULT
27.9% follower growth in under a year.
Multi-Channel Demand Engine (Corporate)
CHALLENGE
Fragmented campaigns, low conversion consistency.
STRATEGY
Built a unified ICP framework, message pillars, segmentation model, and nurture flows.
RESULT
+35% qualified leads; stronger marketing-to-sales alignment.
Brand & Content Systems
White Papers + Leadership Content
CHALLENGE
Need for authoritative thought leadership content.
STRATEGY
Developed workforce strategy series and thought leadership used for sales outreach. Created multi-page branded assets backed by research and marketing analytics.
RESULT
Enhanced brand authority and improved sales enablement.
Digital Experience
CHALLENGE
Outdated web presence and poor mobile experience.
STRATEGY
Redesigned campaign landing pages with form optimization, mobile-first UX scale-out, and ADA-conscious design choices.
RESULT
Improved user engagement and accessibility compliance.
Recruitment Marketing
AI + Automation Workflows
HubSpot / Bullhorn / Salesforce Automation
CHALLENGE
Manual processes slowing campaign execution and reporting.
STRATEGY
Implemented lead routing + scoring, performance dashboards, reporting systems for leadership, and follow-up templates for sales.
RESULT
Faster campaign launch + better reporting accuracy.
Technical Talent Acquisition Campaigns
CHALLENGE
Difficulty attracting niche technical talent.
STRATEGY
Talent brand storytelling, technical talent segmentation, social recruiting campaigns, and CTA optimization across platforms.
RESULT
Increased quality applicant flow and improved employer brand perception.
EXPERIENCE
Professional Journey
8 years of B2B marketing leadership driving pipeline, revenue, and go-to-market strategy across high-growth organizations.
Marketing Manager
Synergis
2024–Present
Own end-to-end go-to-market strategy, product messaging, demand generation, and sales enablement as the sole marketing operator for a $75M+ B2B workforce solutions and consulting firm
Generated 5,000+ scored leads across 94,500+ contacts through 20 multi-vertical demand generation campaigns, achieving a 25.2% email open rate and 7.8% click-through rate, outperforming B2B benchmarks by 25% on opens and nearly 3x on clicks
Led a full brand repositioning initiative, retiring legacy positioning in favor of a strategic partner narrative organized around six named practice areas, partnering with senior leadership to develop messaging frameworks, positioning language, and ICP-specific content for each.
Built the company's first sales enablement library from scratch, including a capability deck, case study portfolio, discovery questionnaires, competitive positioning guides, and campaign playbooks used by sales team.
Launched and managed the company's first LinkedIn Ads program, generating 30% more inbound leads and establishing a repeatable paid social playbook for ongoing sales support
Developed a GEO and AEO-optimized content strategy to surface the brand in AI-powered search engines, including FAQ schema, updated homepage copy, and a dedicated AI Enablement landing page
Designed a Marketing-Sales SLA and lead scoring system in Bullhorn CRM, creating the firm's first structured marketing-to-sales pipeline with same-day lead handoff
Built executive-facing KPI dashboards in HubSpot and Looker Studio, enabling real-time campaign pacing and data-driven budget decisions at quarterly leadership reviews
Applied AI tools including ChatGPT, Claude, and Jasper to accelerate campaign messaging, content development, sales enablement assets, and competitive research without sacrificing strategic quality or brand voice
Marketing Director
The Hive Buckhead Group
2018–2024
$4.3M in annual revenue generated through integrated campaigns
Delivered 37% year-over-year revenue growth
$1.4M profit increase in year one
50% expansion in brand reach through partnerships and influencer programs
2x social following and 2x web traffic post-rebrand
Built and owned the end-to-end marketing budget ROI reporting framework adopted by ownership for all business units as the standard for performance measurement and investment decisions
Marketing Consultant
All Points Media
2017–2018
Marketing advisor for 30+ financial clients
42% increase in inbound leads
Built segmentation + competitive analysis frameworks
Sr. Marketing Coordinator
Trade Council of Denmark
2011–2017
Supported a high-volume portfolio of Danish companies pursuing U.S. market entry and expansion, translating European value propositions into American buyer messaging, localized sales collateral, market research, and business development campaigns that helped European firms build credibility, visibility, and traction with U.S. buyers and partners
Managed individual client budgets exceeding $100K, delivering go-to-market strategy, integrated marketing programs, and executive-level reporting across renewable energy, healthcare, and technology sectors
EDUCATION
Academic Background & Certifications
Certifications
Google Analytics
Google Ads Search
HubSpot Email Marketing
Google Prompting Essentials
Digital Marketing Science (KSU)
Google Data Analytics Certificate – in progress
Degrees
MBA, Marketing
University of Phoenix
BA, Journalism (Public Relations)
Georgia State University
FRAMEWORK
My Marketing Playbook
A systematic approach to building go-to-market programs that drive pipeline, enable sales, and deliver measurable revenue impact.
01
Strategy & Planning
GTM roadmapping, ICP development, messaging strategy, campaign ideation, AI-assisted market research, and goal alignment across marketing, sales, and leadership.
02
Execution & Workflow
Full-funnel campaign execution, content production, multi-channel coordination, AI-enabled workflows, and cross-functional alignment that moves programs from strategy to market fast.
05
Optimization
A/B testing, conversion rate improvement, messaging refinement, funnel analysis, and continuous campaign iteration driven by performance data and buyer behavior.
03
Measurement & Reporting
Real-time dashboards, pipeline attribution, KPI tracking, AI-assisted performance analysis, and executive-ready insights that connect marketing activity to revenue outcomes.
06
Buyer Intelligence
Voice-of-customer research, win/loss analysis, buyer journey mapping, sales feedback integration, and competitive insights that sharpen messaging and inform every GTM decision.
04
Sales Enablement
Pitch decks, battlecards, talk tracks, case studies, competitive positioning, campaign playbooks, and content libraries that give sales teams a sharper path to closed revenue.
Continuous Improvement Cycle
Each component feeds into the next, creating a marketing playbook that evolves with buyer behavior, campaign performance, and business priorities. AI accelerates research, content, and analysis while human strategy keeps every program accurate, differentiated, and aligned to revenue.
POINT OF VIEW
Marketing in 2026
Five transformative trends reshaping how marketing creates value
GEO & AI Search Maturity
Generative engines are reshaping how buyers discover solutions. Brands that win in AI-powered search create content that is structured, credible, specific, and useful enough to be cited as an answer, not just indexed as a page. GEO and AEO strategy is now a core GTM competency, not an SEO afterthought.
Predictive Demand Generation
Marketing decisions are shifting from reactive reporting to anticipatory pipeline strategy. Intent data, behavioral signals, lead scoring models, and funnel analytics help teams identify and engage the right buyers earlier in the journey, before they ever raise their hand.
AI as a Strategic Marketing Accelerator
The strongest marketing teams are using AI to sharpen messaging, scale content production, accelerate competitive research, and improve campaign performance without losing strategic control. AI handles the repeatable lift. Humans own positioning, judgment, and brand quality.
Messaging Velocity & Market Differentiation
Brands that grow fastest can test, learn, and iterate their messaging quickly. Modular content systems, reusable campaign frameworks, and AI-assisted production help marketing teams move from insight to market faster without sacrificing differentiation or brand consistency.
Buyer-Centric GTM Strategy
Buyers have more information and less patience than ever. The marketing programs that convert combine sharp ICP targeting, clear value propositions, real proof points, and frictionless next steps that meet buyers where they are and move them forward with confidence.
"The best marketing does one thing exceptionally well: it makes the right buyer feel understood, confident, and ready to act."
— Stacie Sampson
CASE STUDIES
Deep Dive Success Stories
Detailed breakdowns of strategic marketing initiatives and their measurable impact
35%
QUALIFIED LEAD GROWTH
Enterprise Demand Generation Transformation
SYNERGIS ($75M STAFFING FIRM)
CHALLENGE
Fragmented marketing approach with inconsistent lead quality and poor sales alignment
SOLUTION
Built unified ICP framework, implemented multi-touch nurture campaigns, redesigned content strategy, and created executive dashboards for real-time performance tracking
RESULTS
20 multi-vertical campaigns executed as sole marketing operator
5,000+ scored leads generated with same-day to 2-day sales handoff
20 multi-vertical campaigns executed as sole marketing operator
94,500+ contacts reached across 8+ industry verticals
Marketing Accountability Framework and Marketing-Sales SLA designed and documented for scalable pipeline operations
3x
DIGITAL ENGAGEMENT
Multi-Brand Hospitality Marketing
THE HIVE BUCKHEAD GROUP
CHALLENGE
Low brand awareness and inconsistent customer engagement across three venues
SOLUTION
Developed cohesive brand strategy, launched integrated social campaigns, optimized event marketing, and built community partnerships
RESULTS
$4.3M in annual revenue generated through integrated campaigns
$1.4M profit increase in year one
37% year-over-year revenue growth
2x social following and 2x web traffic post-rebrand
50% expansion in brand reach through partnerships and influencer programs
Monthly ROI reporting framework adopted by ownership for all business units
42%
INBOUND LEAD INCREASE
Financial Services Lead Generation
ALL POINTS MEDIA (30+ FINANCIAL CLIENTS)
CHALLENGE
Low inbound lead volume and difficulty reaching target audience in competitive market
SOLUTION
Created segmented audience targeting, developed thought leadership content, implemented automated nurture sequences, and optimized landing page experiences
RESULTS
42% increase in inbound leads
Improved lead quality and conversion rates
Established competitive differentiation frameworks
Reduced cost per acquisition by 28%
TESTIMONIALS
What People Say
Recommendations from colleagues, leaders, and partners
"Stacie's strategic vision and execution capabilities transformed our marketing approach. Her ability to bridge creativity with analytics delivered measurable results that exceeded our expectations."
Executive Leader
"Working with Stacie means having a true partner who understands both the art and science of modern marketing. Her frameworks and systems thinking elevated our entire team's performance."
Marketing Colleague
"Stacie brings a rare combination of strategic insight and tactical excellence. She built marketing operations that scaled with our business and consistently drove pipeline growth."
Business Partner
Additional recommendations available upon request
Let's Connect
Let's Talk About What We Can Build Together. I help organizations define their market position, build go-to-market programs that generate pipeline, and create the messaging and sales enablement that turns marketing investment into revenue."
CONTACT
PHONE
470-504-3033
linkedin.com/in/stacie-sampson
PORTFOLIO
stacie-sampson.com